This week, I wanted to build on my previous post about how your website could be holding you back and I began researching the 5 main aspects of your website that can quickly indicate whether it needs website redesign.
One of the biggest points that most people overlook is User Experience (UX). If you’re a small business or a one-person operation, you may not want to hire a UX researcher, and you might not know how to do it yourself. Fortunately, there are a few free and relatively simple tools available to help with a low cost website redesign.
Before we get stuck into the tools, let’s discuss what UX actually is!
Well, User Experience, or UX for short, is all about how easy and enjoyable it is for someone to use your website. It’s making sure visitors can find what they need with as little frustration as possible – whether that’s navigating pages, reading content, or clicking buttons. A good UX makes your website feel simple, friendly, and useful, therefore leaving visitors with a positive experience and making them more likely to either convert or come back.
So this week, I tested 3 of the following websites:
Hotjar
Hotjar is an all in one user behaviour analytics tool. It combines heatmaps, session recordings, and surveys to provide actionable insights into visitor interactions.
Features:
- Heatmaps
- Session recordings
- Feedback and surveys
- Conversion funnels
Hotjar is great at pinpointing problem areas in your website’s design and navigation, gathering user feedback, and improving conversions by optimising high-traffic pages. It’s a great starting point for planning your redesign.
Crazy Egg
Crazy Egg focuses on providing easy to digest visual analytics. Its strengths lie in its heatmaps and A/B testing capabilities.
Features:
- Heatmaps
- Scrollmaps
- A/B testing
- Confetti reports (breaks down clicks by source)
Crazy Egg is excellent for testing new design ideas without fully committing to a redesign, as well as understanding how visitors from different channels interact with your site. It can help you to refine your ideas before implementing.
Lyssna.com
Lyssna offers a wide variety of usability testing methodologies to help you better understand your business and enhance user experience.
Features:
- 5-second tests
- First-click testing
- Preference tests
- Prototype testing
- Surveys
Lyssna is cost-effective and supports data-driven decision making, making it an ideal tool for a low cost redesign.
So how can these tools save you money on a website redesign?
They can help you to identify problems early by revealing issues in real time and therefore you can fix those problems before fully committing to a redesign.
Help you to validate all your ideas before you go ahead with implementation by testing your new designs with users, thereby reducing the risk of a redesign that in time won’t deliver the results you want.
Increase Conversions! The magic every website is looking for! By optimising all your existing pages utilising these tools, you will be able to see an immediate ROI without needing to overhaul your whole website.
Mostly these tools provide such great insights with clear data to help guide changes, which in turn saves you time and resources.
All these benefits contribute to an effective and low cost WordPress website makeover, ensuring you get maximum value for minimal expense.
If you’re serious about redesigning your website, I highly recommend using at least one of these tools to ensure your website performs at its best at all times!
For a quick comparison, I created this table for you.
| Feature | Hotjar | Crazy Egg | Lyssna |
|---|---|---|---|
| Primary Focus | User behavior analytics | Visual analytics and A/B testing | Remote user testing |
| Heatmaps | Yes | Yes | No |
| Session Recordings | Yes | No | No |
| A/B Testing | No | Yes | No |
| User Feedback | Yes (Surveys and Polls) | No | Yes (Surveys and Preference Tests) |
| Ease of Use | Moderate | Easy | Moderate |
| Best For | Identifying UX and conversion issues | Testing and optimising designs | Validating design decisions |
Interested in chatting about redesigning your WordPress website? Reach out here, let’s have a chat and see how we can help you get the best out of your business website!
