Why I Started This Challenge
I’ve decided to take on the challenge of building 12 products in 12 months, and I’m now on my third launch: Size My Bag (a luggage size checker)!
This journey is all about rapid execution, learning from real-world feedback, and creating useful tools that solve actual problems.
For a while, I’ve wanted to build and launch multiple small, useful products, rather than spending months (or years) overthinking a single idea. The goal here isn’t perfection—it’s about shipping. Each project will be built quickly, iterated upon, and either improved, monetised, or flipped if it finds an audience.
Previous Launches
Before Size My Bag, I launched two other products:
- Flip Shopify Tool – A tool to analyse Shopify stores before buying or selling them.
- Performance Hub – A website audit service to help businesses optimise their site’s performance.
Each of these tools was designed to solve a real problem and gain traction through SEO and community-driven growth.
Introducing Size My Bag – The Ultimate Luggage Size Checker
The idea for Size My Bag came from a personal frustration—unexpected baggage fees.
A few months ago, I was flying with EasyJet, thinking my carry-on bag was within the allowed size. Turns out, it wasn’t. My options? Pay for an upgrade or pay to put it in the hold. Either way, I was hit with an extra charge. And I know I’m not the only one—airlines are notorious for having different size rules, and finding accurate, up-to-date baggage policies can be a nightmare.
That’s where Size My Bag comes in. Instead of digging through airline websites and trying to decipher confusing policies, you can now just search for your airline and instantly see their baggage rules. It’s a free luggage size checker designed to make travelling smoother and help people avoid last-minute airport surprises.
How I Built It
- Lovable.dev: I built the site using Lovable.dev, which made development fast and easy.
- Supabase: The database is powered by Supabase, which is perfect for handling structured data efficiently.
- Manual Data Collection: The baggage size policies were sourced manually by trawling airline websites—yes, it was tedious, but it had to be done right.
- Research & Community Support: I used BuildTheKeyword.com for inspiration and research, and the community there was incredibly helpful in shaping the idea.
At launch, Size My Bag covers the top 20 airlines and top 20 budget airlines, and I’ll be adding more as I go.
The Plan Going Forward
Right now, Size My Bag is completely free, and my focus is on SEO—driving organic traffic and making sure the tool gets found by travellers looking for a reliable luggage size checker. Once I see some traction, I’ll be adding affiliate links to monetise it. If it takes off and proves valuable, I’ll also consider selling it on Flippa or a similar platform.
Where You Can Find It
I’ve already launched Size My Bag on Indie Hackers, where I’m sharing the journey and getting feedback:
👉 Size My Bag on Indie Hackers
Tomorrow, I’ll be launching on Product Hunt, so if you’re interested, keep an eye out!
Lessons from the Third Launch
With three products launched so far, here’s what I’ve learned:
- Simple ideas can be powerful. Size My Bag isn’t complicated—it just solves a very real and frustrating problem.
- SEO is key. If you’re building a tool like this, don’t rely on just social media or ads—people are actively searching for these answers, so good SEO is a must.
- Community matters. The support from Indie Hackers, BuildTheKeyword, and other maker communities has been incredibly valuable in refining the idea and preparing for launch.
- Done is better than perfect. I could have spent weeks fine-tuning every detail, but getting it out there and improving as I go is far more valuable.
What’s Next?
I’ll continue updating Size My Bag, but I’m already brainstorming the next product for this challenge. The goal is to build, launch, and learn quickly, so expect another release soon!
If you want to follow along with my 12 products in 12 months journey, I’ll be sharing updates here on my blog and on Indie Hackers.
